Corporate colours are incredibly important in branding. It is a fundamental element in a brand identity and is one of the most instantly recognisable and easily memorable elements of a corporate visual identity. The choice of colour can reinforce the personality of a brand and the qualities of what…

Naming your business is a brand design service that we offer to clients. And to celebrate our 11th year, we gifted ourselves a little brand update - changing our business name from K&i to Kandi.

Logo design terminology can sometimes be perplexing for non-designers. As a client, you might not know the specific industry lingo. We thought it might be beneficial to understand some of the basic terms if you are looking to engage with an agency to have a logo developed. Here’s a list of some common logo design terminology that is often used: Brandmark A brandmark is a graphic mark or symbol that represents a brand without the associated name. Examples:

A logo is there to identify a business, product or service in its simplest form via the use of a brandmark, wordmark or combination of both. Our logo development process goes through several stages to define just that. But a logo alone is unlikely to add sufficient value to a…

What is corporate identity design? Corporate identity design, also known as brand identity or visual identity, in essence is how the brand is visually presented to customers. A corporate, brand or visual identity are similar but have some differences. A corporate identity refers to the perception of the entire company, whereas a brand identity could…

A branding process is key in establishing and developing a brand. Branding is there to differentiate and elevate your business. It’s there to reflect the true values the company is bringing to the market. Without it, establishing meaningful connections with your audience is hard, if not impossible.

Brand strategy is the verbalisation of a brand set out in a long-term plan to achieve the business goals. A brand strategy looks to position the brand and differentiate the brand within your market. The elements to establish within brand strategy include things like: brand values, tone of voice, perception…

What is branding? In a nutshell, branding is there to reflect the true values the company is bringing to the market. It should also differentiate and elevate your business from your competitors. So how do you go about ‘branding’ a business? It’s not just about the logo, or what fonts and colours to…

Remote meetings are one of the challenges with working remotely or from home. Generally many would prefer to have face-to-face meetings as it is perceived to be more productive. Here at K&i we find ourselves working for clients from countries all over the world. Over the past decade we have…