Logo design terminology can sometimes be perplexing for non-designers. As a client, you might not know the specific industry lingo. We thought it might be beneficial to understand some of the basic terms if you are looking to engage with an agency to have a logo developed. Here’s a list of some common logo design terminology that is often used:

Brandmark

A brandmark is a graphic mark or symbol that represents a brand without the associated name. Examples:

A branding process is key in establishing and developing a brand. Branding is there to differentiate and elevate your business. It’s there to reflect the true values the company is bringing to the market. Without it, establishing meaningful connections with your audience is hard, if not impossible.

rand strategy is the verbalisation of a brand set out in a long-term plan to achieve the business goals. A brand strategy looks to position the brand and differentiate the brand within your market.

The elements to establish within brand strategy include things like: brand values, tone of voice, perception…

What is branding?

In a nutshell, branding is there to reflect the true values the company is bringing to the market. It should also differentiate and elevate your business from your competitors.

So how do you go about ‘branding’ a business? It’s not just about the logo, or what fonts and colours to…

Kandi

Kandi is a creative design and branding agency specialising in brand design, graphic design and digital design.

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